Developing leaders is a process, not a program. The military
academies in the United States have been in the business of
developing military leaders since 1802, when Thomas
Jefferson signed legislation establishing the first military
academy at West Point. A new video-DVD from CRM Learning,
Leaders of Character: Leadership the West Point Way,
gives those of us who are not familiar with military
training a peek into their process of developing leaders, an
approach that can be transferred from the battlefield to the
workplace.The learning
package includes:
- 36 – minute VHS video
- DVD with chapter
selections
- Leader guide
- CD-ROM with PowerPoint
presentation and 3 Booster Shots
- 10 participant workbooks
- 10 reminder cards
The video and DVD contain the
same content. It is a bonus in terms of production quality
to have access to a professionally done DVD in addition to
the video. The other pieces provide resources and follow-up
ideas for the facilitator of the learning event. The CD
contains a 15- slide PowerPoint presentation to support the
training. The slides include too much information. It almost
seems that the producer predetermined the number of slides
and tried to jam everything into them.
There are three other
PowerPoint presentations called Booster Shots. Each contains
information on two of the skills. I think that they would be
much more useful if each skill were dealt with in a separate
presentation. The leader guide suggests that the trainer
should send one of these per week after the training to each
participant and their manager to help everyone focus and
practice the skills. In theory, this concept works; however,
I believe the approach is too self-directed for the average
learner. Individual coaching would be better because it
provides just-in-time support. The Booster Shot could
provide discussion points for the participant to think about
prior to a coaching session.
The leader guide is
comprehensive, including a workshop checklist, tips for
creating an effective learning environment, a
self-assessment for the learners, and six activities. The
guide allows flexibility in the training delivery. It offers
two workshop outlines, “Standard” and “Stop-n-Start.” Both
approaches include about 190 minutes of workshop time.
Whichever outline the
facilitator selects, he or she will be using the video to
support the learning activities rather than just playing it
for the entire 36 minutes. The design is solid, something
that I would expect from any professionally done of-
the-shelf program. It allows the materials to be delivered
by someone without knowledge of adult learning principles
because the activities are already grouped into small
sections. This ensures that the learning can be retained and
extended with the pre-designed activities included in the
leader guide.
The key points of content are
six leadership skills presented in two ways through the
video-DVD. For each skill there is an example of the
training cadets at West Point receive and a workplace
example from former graduates who now work in private
industry. This approach works because of the adult learner’s
desire to see how the information learned can be applied in
his or her own work. The product designers selected diverse
examples in terms of industry, gender, race, and, to some
degree, age:
| Skill |
Industry |
Graduate |
| Ethics |
Consumer products |
Robert A. McDonald
President
Global Fabric and Home Care Division
Proctor and Gamble
Class of 1975. |
| Communication |
Law enforcement
|
Andrew R. Brand III
Section Chief, New Agent Training
F.B.I.
Class 1980 |
| Teamwork |
Transportation |
Edward Cole
District Field Service Manager
Airborne Express
Class of 1987 |
| Delegating |
Healthcare |
Donna McAleer
Executive Director
People’s Health Clinic
Class of 1987 |
| Planning |
Defense contracting |
Randall G. Oliver
Black Hawk Project Manager
Sikorsky Aircraft
Class of 1971 |
| Failure |
Publishing |
Gil Harper
Senior VP Warehousing and Fulfillment
Penguin Group (USA) Inc.
Class of 1971 |
Again this example of
diversity is something we should expect; therefore, I didn’t
boost the rating beyond average.
Recommendation
New leaders learn best under the guidance and care of more
experienced leaders. Leaders of Character from CRM
Learning illustrates that point without being direct about
it. An astute learning professional can use this video in
two ways:
- To teach the six skills
presented in the program
- To bring executives on
board with the understanding that leadership is a process
and that they can act as mentors who take the time and
care to develop new leaders
Learning professionals can
point out to organizational leaders the key elements from
the West Point examples when creating a complete leadership
development process. I recommend this video only with the
understanding that it should not be used as an event, like
attending the workshop or watching the video alone. It
should only be used as part of a comprehensive process. The
materials included in the package lend themselves to
follow-up. Beyond the materials, there should be coaching or
mentoring occurring in order for behaviors to change and for
learners to receive the full impact of a leadership
initiative